THE GENTLER X ASSOULINE
Gruau: Portraits of Men
René Gruau, born in Italy to an aristocratic Italian father and a French mother, whose maiden name he adopted, settled in Paris in 1924 to embark on a career as a fashion illustrator. The name of René Gruau has been synonymous with fashion since the 1940s, and he is particularly associated with the house of Dior, for which he created some of the most enduring and iconic images in the history of fashion and beauty. Primarily known for his colorful and vivacious portrayals of women, Gruau revolutionized the concept of masculinity in fashion imagery and advertising from the 1960s to the ’80s, depicting the modern casual, confident man with humor and sex appeal—including images of partial male nudity that were considered shocking at the time.
Founded by Prosper and Martine Assouline in Paris in 1994, Assouline is the first luxury brand on culture. The brand’s story began with the desire to create a new, contemporary style of book, using the couple's experienced eye for visually rich stories and compelling narratives.
Guided by their passion for knowledge, culture and travel, the Assoulines have since expanded their vision to fifteen hundred titles in five main collections and have curated some of the world’s most aspirational private libraries. Throughout the last quarter of a century, the brand has established a family of international boutiques in prominent places across the globe, with each location contributing to their vast collection of titles, as well as their personal curations of rare books and objects—creating the perfect cabinets de curiosités.
With a distinguished team of creative talents and exceptional producers—which include the founders' son Alexandre—the brand continues to reinvent the notion of true luxury. Assouline’s roster of collaborators include some of the world’s most respected artists, photographers, writers, designers and more, who together, help tell a story.
W 9.61 x L 12.05 x D 1.38 in
Hardcover with Jacket
250 pages - 250 illustrations
Released in November 2012