Valerie McMurray discovered a gap in the sun care market during the summer of 2007, while expecting her third child. Like any mother-to-be, Valerie had a heightened sense of concern about the products she was using daily. She wanted the best for her baby and her family and sought to adjust her lifestyle accordingly.

From concept to creation, the Soleil Toujours luxury organic and mineral based sun care line is a direct and personal interpretation of Valerie’s discerning, green, healthful, worldly and sun-loving life’s journey.

Brand Certifications

Soleil Toujours does not and will not conduct animal testing on the finished products or ingredients, nor does it ask others to test on its behalf. All necessary tests are carried out on human volunteers. The brand does not export to mainland China and other countries with mandatory animal testing. Soleil Toujours is proudly cruelty free and firmly stands against animal testing.

PETA awarded Soleil Toujours with the Beauty Without Bunnies certification.