Privacy policy
THE GENTLER is committed to keeping your data safe and respecting your privacy. This privacy policy informs you how we collect, use, and protect personal information.

The Gentler Limited is the company responsible for your personal data (the “data controller”). We have a privacy team which is responsible for personal data. If you have any questions or if you wish to exercise your legal rights, please contact us using the details below:
Email address:
Postal address: The Gentler Limited, 95B Walton street, London, SW3 2HP United-Kingdom

Sometimes we may make changes to this policy to reflect how we process your data. If those changes are important, we will make this clear on our website, or by other means such as email.

We also collect, use and share information that cannot be used to identify you. If we combine or connect this with your personal data so that it can identify you, we treat the combined data as personal data which will be used in accordance with this policy.
  • Identity data: includes name, title, date of birth, [interests, photograph, personal description]
  • Contact data: includes billing address, delivery address, email address and phone numbers
  • Financial data: includes bank account and payment card details
  • Transaction data: includes details about your order history and payments
  • Technical data: includes IP address [to confirm if we collect anything else: browser, time zone setting, computer location, data on the connection of you to the Website, browser plug-in types, platform and operating system]
  • Usage Data: includes information about how you use our website, products and services
  • Marketing and Communications Data includes your preferences in receiving marketing from us
We do not collect any sensitive personal data, for example your race, ethnicity or religious beliefs. Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you. In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

We use different methods to collect data from and about you including through:
  • Direct interactions: you may give us your Identity, Contact and Financial Data by filling in forms or corresponding with us. This includes information you provide when you:
    • Subscribe to our service
    • Search for or Purchase a Product
    • Register to receive The Gentler newsletters
    • Participate in competitions, reviews, feedback, contests, promotions, discussions or other social functions
    • Create an account
    • Contact us
  • Automated interactions: as you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. Please see our cookie policy for further details.
  • Third parties: we may receive personal data about you from various third parties as set out below:
    • Analytics providers based [inside the EU]
    • Advertising networks based [inside the EU]
    • Search information providers based [inside the EU]
    • Contact, Financial and Transaction Data from providers of technical, payment and delivery services based [inside the UK]
    • Digital customer experience delivery providers based [inside the UK]
    • Affiliate network publishers (such as partners who run competitions for us) based [inside the UK]
    • Social media providers based [inside the UK]
  • Please contact us if you need further details.
We use your personal data in a number of different ways, and only when the law allows us to. Most commonly, we use personal data:
  • Where we need to perform a contract with you.
  • Where it is necessary for us to run our business (our “legitimate interests”).
  • Where we need to comply with a legal obligation.
  • Where you consent to us doing so. You have the right to withdraw your consent at any time by emailing
We have set out below in more detail a description of all the ways we use personal data, and the reasons why we do so. There may be times where there is more than one reason why we are using your data. Please Contact us if you need details about the specific reason we are relying on to process your personal data.


Cookies are tiny text files stored on your computer when you visit certain web pages. At THE GENTLER we use cookies to keep track of what you have in your basket, and then to remember you when you return to our site. To order to fully enjoy THE GENTLER website, you need to have cookies enabled - see the section on Managing cookies. If you don't wish to enable cookies, you'll still be able to browse the site and use it for research purposes but you will be limited to just that. Most web browsers have cookies enabled, but see the Managing Cookies section (below) for help to turn them on should you need to.
It's important to note that cookies can't harm your computer. We don't store personally identifiable information such as credit card details in cookies we create, but we do use encrypted information gathered from them to help improve your experience of the site. An example of this would be that they help us to identify and resolve errors or to determine which products may be relevant to show you when you're browsing.
To make full use of the online shopping and personalised features that you can experience at THEGENTLER.CO on your computer, tablet or mobile phone, you'll need to accept cookies, as we can only provide you with certain personalised features of this website by using them.
Our cookies don't store sensitive information such as your name, address or payment details: they simply hold the link that, once you're signed in, is associated with this information. However, if you'd prefer to restrict, block or delete cookies from THEGENTLER.CO, or any other website, you can use your browser to do this. Each browser is different, so check the 'Help' menu of your particular browser (or your mobile phone's handset manual) to learn how to change your cookie preferences. We may update our list of cookies from time to time.

SESSION (OR TRANSIENT) COOKIES - Session cookies are stored in your computer's memory for the length of your browsing session. They become inaccessible after the session has been inactive for a time and are automatically deleted from your computer when the browser is closed. They allow you to move from page to page without having to log-in repeatedly.
PERSISTENT (OR PERMANENT) COOKIES - Persistent cookies that are stored on the user's computer memory and are not deleted when the browser is closed. They are used to keep your preferences for the website, so they will be remembered for next time you visit the website. They are also used to collect information about the numbers of visitors, the average time spent on a particular page and analyse shopping behaviour on the website. This information is used to find out how the well the website works and where it can be improved.
FLASH COOKIES (OR LOCALLY SHARED OBJECTS) - You probably have Adobe Flash installed on your computer. Websites that contain Flash can also store small files on your computer that are used in the same way as cookies. 
Flash cookies can also back up the data that is stored in other cookies. When you delete cookies, your Flash cookies are not affected. So, a website may still recognise you if it backed up the deleted cookie information on a Flash cookie.

If you use the buttons that allow you to share products and content with your friends via social networks like Instagram and Facebook, these companies may set a cookie on your computer memory. Find out more about these here: 

Where you consent to us doing so, we also use cookies and other such devices to compile anonymous, aggregated statistics that allow us to understand how users use our website and to help us improve the structure of our website (we cannot identify you personally in this way). We use cookies and other such devices to allow us to understand who has seen which pages and advertisements on the website, to determine how frequently particular such pages and advertisements are visited, to determine the most popular areas of the website and generally in order to monitor usage of the website.
Where you consent to us doing so, we may also use cookies and other such devices to: 
  • to allow you to carry information across pages of our website and avoid having to re-enter information;
  • within registration to allow you to access stored information;
  • to help us recognise you as a unique visitor when you return to our website and to allow us to tailor content or advertisements to match your preferred interests or to avoid showing you the same adverts repeatedly;
  • speed up searches; and/or
  • within research surveys to ensure you are not invited to complete a questionnaire too often or after you have already done so.
Most internet browsers are automatically set up to accept cookies, but you can set your browser to refuse a cookie or ask your browser to show you where a cookie has been set up. Certain services are only activated by the presence of a cookie and, if you choose to refuse cookies, particular features of this website may not be available to you.
Find out how to manage/disable/enable cookies by clicking on the 'Manage Cookies' section of the Interactive Advertising Bureau UK website on the following link
You may opt out of being tracked by Google Analytics across websites by following the link
We may use Adobe Flash Player to display video or image content. It may not possible to block or restrict flash cookies using your browser settings. However information on how to control flash player privacy and security settings is available from the Adobe website at: 

If cookies aren't enabled on your computer, it will mean that your experience on our website will be limited to browsing and researching; you won't be able to add products to your basket and buy them. 

If you're not sure of the type and version of web browser you use to access the Internet:
FOR PCS: click on 'Help' at the top of your browser window and select the 'About' option
FOR MACS: with the browser window open, click on the Apple menu and select the 'About' option 

When you first visit the website, unless you change your cookies settings, we will continue to set all cookies on your device. You can find out how to do this for your particular browser by clicking 'help' on your browser's menu or by visiting (opens in a new window - please note that we can't be responsible for the content of external websites). However, please be aware that should you choose to disable cookies it may prevent you from taking full advantage of The Gentler website and some of the website may fail to work.