The original history of the Marvis brand remains a mystery that Marvis was created in Italy, and the first registration of the brand was made by the Earl Franco Cella di Rivaradates back in 1958.

Marvis was all but forgotten until Ludovico Martelli Srl bought the brand in 1997.

What remains unchanged is the focus on “the pleasure of flavour that turns a daily ritual into a pleasure”. Notes Product manager Laura Cardelli of Marvis, “It is a scent for the mouth, and a stylish icon for the eyes.” Using the original formulas, the brand has now been positioned as a luxury product in its sector.