The story of Leonor Greyl began on the fine-sand beaches of La Tranche-sur-Mer, where two young people met by chance on a summer holiday in France.
Leonor was the beauty with lustrous blond hair who caught Jean-Marie Greyl’s eye. Jean-Marie was the tanned athletic bel homme. Their attraction was undeniable, but Jean-Marie couldn’t convince the demoiselle to date him. Not yet, anyway.
Back in Paris, they met again, dated, and fell in love. They also discovered that Leonor’s passion for luxury haircare and styling plus Jean-Marie’s extraordinary knowledge and passion for botanicals were the perfect pairings that the Parisian salon scene needed.
Leonor and Jean-Marie wed in 1963 and in 1968 launched L’Institut Leonor Greyl, which today is a multi-generational family business with global sales, celebrity devotees, and eco-chic prestige.
Leonor Greyl is the love story of haircare innovators and their amorefor essential oils and natural, organic plant-based ingredients long before “green beauty” was in vogue.