“The greatest threat to our planet is the belief that someone else will save it”. Robert Swan – North & South pole explorer.
Robert Swan, plans to protect Antarctica and the world from the effects of climate change.
Photography by 2041 Foundation
The Gentler all started with a mission – redefining the relationship between Men and Nature. For us, it means doing our very best in order to educate our audience to more sustainable ways of life. Difficult? Pretentious? A drop in the ocean? Maybe, but we deeply think that it is time for all of us to make a change and small changes soon become second nature and many small changes add up to big ones.
In this first editorial, the key environmental issue we wanted to talk about is Consumption and Waste.
On August 22nd 2020, humanity consumed all the resources that ecosystems can produce in one year, three weeks later than in 2019. That can be seen as a trend in the right direction, but as it’s largely a result of the recent pandemic, it likely won’t last. In terms of annual ecological footprint, this means that the world’s population already produces more than 1.6 times what the earth can absorb in the same timeframe. More specifically in the western world, we consume four hundred percent more than we did twenty years ago! Gentlers, you can help lead this change and make a difference!
To honour nature and reduce your footprint and your impact on the planet, we must all start breaking bad habits and encouraging good ones through simple day-to-day practices. On a practical & individual level, there are basic eco-friendly behaviours that as a Gentler you should start implementing in order to become a more conscious consumer, reduce waste and manage your consumption.
Are you ready to become a Gentler?
The Basic Challenges:
Eradicate Single Use Plastic & Shop for less Packaging - Look around you. How many plastic things can you see? Being more aware of how and why you use the plastics that you do is the first step to reducing plastic use. Refuse non recycled plastic and extra packaging when ordering take-away, supermarket bags and water bottles. Go for reusable tote bags & recycled glass containers.
Reduce your Water & Electricity Consumption - It’s estimated that the average European uses around 250 litres of water. In comparison, people in developing countries have about 19 litres to use every day - assuming they have access to clean water in the first place.
What can we do about it? It all starts with small things that reduce water and energy consumption such as turning the lights off during the day, washing your clothes less often or turning the tap off while brushing your teeth.
Recycle, Recycle, Recycle - When we recycle, used materials are converted into new products, reducing the need to consume natural resources. Recycling helps conserve important raw materials and protects natural habitats for the future.
Buy Less, Choose well & Make it last – These wise words were pronounced by the famous British designer Vivienne Westwood when she talked about the need to change our spending behaviour and to consider the importance of ethical and environmental issues in the fashion industry. Fast fashion brands have torn up the traditional industry model of seasonal trends, introducing new items almost daily. We can minimise our consumption by buying long-lasting and timeless items, supporting local designers which often means you are also investing in artisan skills, and a conscious approach to fashion, instead of buying $8 t-shirts..
Spread the Word
Our Gentler Tips to Go further
Go for a water dispenser instead of plastic bottles
Participate to a plastic Clean up challenge #trashtag