Interview: Meet Anastasios, co-founder

Confessions with our Gentler Soul Anastasios, Londoner originally from Athens, Greece. Environmentally conscious, he presently owns a sustainable brand called Listening Store. Marketing and branding expert for fashion, lifestyle and luxury brands and has worked with Selfridges, Yoox Net-a-Porter Group, Conde Nast and Harvey Nichols to name a few, Anastasios is also a guest lecturer at some of the UK's renowned universities. In his spare time he likes to travel around the world to explore new destinations and cultures.

Home is... 
Where my favourite people are. And London for the majority of the year. I’ve lived here for over 8 years and I find the city and people inspiring even during tought times like the present. London has something for everyone which is what makes it special.
A perfect day in London can be quite simple, I’d start my day with breakfast followed by a morning class at Blok or Core Collective. There’s always a cool brunch place near fitness studios. You can’t beat the pancakes at Granger & Co. Walking in Regents park or Hyde park always gives me energy and mindfulness and after dark I’d recommend dinner and a cocktail at Hovarda

Adventurer, metropolitan or hedonist? 
I like adventure. Not necessarily jumping from helicopters and rafting but I think we should all be a bit more spontaneous. 

What does it mean for you to be a gentle man? 
For me it means making people around you feel comfortable at all times. It’s the small things that matter like pouring a glass of water next to your partner’s nightstand or waking them up to a fresh cup of coffee and breakfast.

Where do you recommend for a first date? 
Something unexpected, I went to the zoo for a first date once and loved it.

Holiday destination? 
Anywhere sunny where I can watch the sunset sitting on the sand. I usually spend 2 weeks every summer in Greece and explore different islands. This year I went to Koufonisia, Spetses and Amorgos which I highly recommend.  

What is your self-care hack? 
My daily routine includes washing my face with a cleanser every morning and night before applying a face cream ideally with SPF and a serum at night. 

Hydratation serum, Doers of London, available on

What is your survival care kit when you travel? 
I often feel my skin is dehydrated when I travel a lot. I try to pack a hydrating face sheet mask and use a body moisturiser every day when I’m travelling.
Tip: I use the sheet mask during the flight, it can be a bit scary but does the trick when you land. [always keep your mask on ;)]

Favorite things? 
Piano, beach, sports and cookies.

Something you would like to share?
During the lockdown I launched a sustainable brand with a friend. We’ve had this idea for, Listening Store which is biodegradable phone cases that come in an array of different colours emblazoned with fun, tongue-in-cheek messages on them referring to the environment. We’re both very passionate about sustainability and  in a world where nearly 75% of the global population owns a mobile phone, most of which are protected by plastic phone cases, we’re on a mission to convert at least a small percentage of these people to use a compostable and biodegradable case. 

Biodegradable iPhone case, available on the Listening Store